In early 2012, long-time client and friend Stephan Van Dam (VanDam, Inc.), approached me with a challenging project:
To assist in the design of a transparent lucite display case, in the form of a miniature National Gallery East Wing. This display would be designed to showcase Van Dam’s new StreetSmart visitor maps of Washington D.C. Once completed, this display would be housed within the East Wing.
For 15 years I’ve rendered hundreds of buildings and landmarks for Van Dam’s visitor maps and travel guides from cities world wide. Now we were setting out to design a custom retail display to house some of that product.
To begin, we studied the fabulous architecture of the East Wing, designed by I.M. Pei. We had to determine the best way to ‘miniaturize’ the structure to fit a retail setting, that would house a sizable amount of product, while retaining as much of the complex architectural detail of the actual structure as possible.
Next, using SketchUp (a 3D modeler), I created an exterior shell of the East Wing. I also created 3D scale models of groups of the actual product. This would allow Van Dam and I to play with fitting the product most efficiently into the footprint of the structure. The groups of product would also provide Van Dam a simple way to track just how much product the display would hold. The user-friendly nature of SketchUp allowed both of us to easily orbit around the model on the fly, to get a real sense of the volume and fit of the product within.
The next step was to design and add the necessary internal dividers and exterior pockets to organize and contain the product. Throughout the design of the display, we had to be conscious of the thickness of the lucite, the size of the product, and the fitment tolerances.
After a few months and many revises, we arrived at a smart and sexy retail display design that spotlights Van Dam’s products while still faithfully mimicking the architecture of the East Wing.
For additional details on the design and construction of the East Wing display, as well as a look at the final product, read the press release on Van Dam’s site.
Jon Duff (co-author of The Complete Technical Illustrator) and myself have touched many times on the need for illustrators to be ‘complete illustrators’. Below is a perfect example, and is very typical of many of my projects. This particular illo was commissioned by Popular Science:
The project brief called for 1 main illo, and 5 small spot illos to accompany an article about using an Android device as a mobile entertainment system while traveling. For the main illo, the AD envisioned the interior of a hotel room, television on a dresser, maybe a lamp, some luggage shown for context, with a person sitting on the edge of the bed holding a Wii controller playing a video game. An Android phone and proper adapter shown connected to the TV via an HDMI cable. The client also suggested showing on the TV screen an image from the old Super Mario game. The colors were to be 100% cyan for the line work (keeping with our established infographic style for that section) and an orange for an accent color.
a) I began by constructing the inside corner of the hotel room in SketchUp. I just needed to show enough of the room and as many details to get across the idea that it was a hotel room. After the SketchUp construction and exporting the line work to Illustrator, I arrived at a simple scene with minimal detail. The only portion of the rough that is not SketchUp is the TV screen image. For this image, I took a PNG screen shot of a generic Super Mario screen. In Photoshop I converted this 4-color image to a duotone using the orange that the client specified. Saved that as a TIF file, placed it into illustrator, and used the Live Trace tool to convert/trace the TIF image to a vector image. After minimal clean-up and color tweak, I dropped this vector image into my Illustrator file and used the Transform tool to manipulate it into place on the TV screen.
b) After discussing details of the rough with the client, we were good to go to final. I had no reference photos on-hand of a person sitting on a bed playing a video game, especially from a vantage point that matched the existing perspective in my model. So…a perfect job for my teenage son! With phone and printout of the rough in hand, he sat on our bed holding the Wii controller as I took a couple photos of him. The perspective in the photos wasn’t a perfect match, but were surprisingly close to my model. I placed and sized the photos in Illustrator, and traced Drake.
c) I exported from the model the line work and fills from different components separately, because I wanted to control the rendering process without everything being in a single, large group. I then constructed the final using the various exports, coloring and registering the components methodically. Dropped in the drawing of Drake, rendering and sizing accordingly. Added some color to the phone screen to bring attention to it….and also added a pizza box and a couple cans of soda to give the scene a more ‘lived-in’ feel. Just for fun, I added a pattern to the bedspread in the orange tones. Helps add some visual interest to the piece, and helps ‘sit’ Drake on the bed. I created the pattern in Illustrator based upon a 60′s wallpaper pattern. I dropped the vector pattern into the file and adjusted it with the Transform tool to fit the perspective of the bed.
d) It was a wrap. The ADs and editors were very pleased with the end result.
Rendered this line art of a scratch-built PCR machine for Popular Science. Think of the device as biology’s equivalent of an office copier. Check out the full article in the May issue…on newsstands now!
Here’s a look at a promo piece featuring a selection of line art from a variety of projects. These include work for Popular Science, Network World magazine, Successful Farming, Walls Precision Instruments, and others.
A sneak peek at a portion of an exploded illustration being put together for a company in New York that builds retractable awnings and insect and solar screens for homeowners. Exploded illustrations will be created for about a dozen of their products, for use in component identification sheets. Illustrated parts will also be used in the companion installation instruction sheets. Another fun project!